FLORENCE LAI
SENIOR MARKETING DIRECTOR
CEA License: R058858C
Introduction
After 7 years as a Stay-At-Home mom looking after her 3 children, Florence decided to walk out of her comfort zone and stepped into the industry that she has been wanting to try out - Real Estate. She has constantly kept herself well updated with the latest trends and market movements. Her hard work, integrity and passion for her business has helped her reputation as a qualified realtor quickly rise. Within a year, she has earned the Million Dollar Club Achiever Award for her outstanding performance in ERA and numerous other awards.
From her younger days experience in Media Advertising Industry which emphasise on the importance of excellence services, Florence is now a realtor who is dedicated and service-oriented. It is one of her priorities to ensure that all of her clients’ interests are well taken care of. She understands the importance of maintaining good relationship with all her clients, and strongly believes in providing good consistent after-sales follow ups to ensure that her clients requirements are promptly met.
Florence specialises in all facets of the Real Estate business, whether it be navigating the way for first timers, trying to score that perfect distressed property, or providing help in customers’ property profile review and assets progression, she knows and experienced it all.
5 words you can count on Florence: Honest, Sincere, Committed, Passionate and Friendly :)
Credentials and Awards:
ERA Preeminent Group Top 63th/2200 Achiever - Nov 2017
ERA Million Dollar Club Achiever Award - Mar 2019
ERA Preeminent Group Top 13th/2300 Achiever - Sep 2019
ERA Top 49th/7500 Achiever - Sep 2019
ERA Preeminent Group Top 32nd/2300 Achiever - 3rd Quarter 2019
ERA ULWC & USWC Facilitator Of The Year 2019
ERA Preeminent Group Top 184th/2300 Achiever - Yr 2019
ERA Preeminent Group Top 7th/2300 Achiever - Nov 2020
ERA DIAMOND Top 25th/7800 Achiever - Nov 2020
ERA Preeminent Group Top 5th/2300 Achiever - Jan 2021
ERA DIAMOND Top 16th/7800 Achiever - Jan 2021
ERA Top Achiever 257th/8200 - Q1 2021
ERA Preeminent Group Top Achiever 61st/2500 - Q1 2021
ERA Preeminent Group Top Achiever 39th/2500 - May 2021
ERA Top Achiever 98th/8200 - May 2021
ERA Preeminent Group Top Achiever 39th/2500 - May 2021
ERA Top Achiever 45th/8300 - Q3 2021
ERA Top Achiever 286th/8300 - Yr 2021
ERA Preeminent Group Top Achiever 174th/3300 - Yr 2021
SEAA Salespersons Achievement 2022 - Gold Award
ERA Top 3 Project Achiever - The Florence Residences
ERA Top 20% Achiever Year 2022
ERA Preeminent Group Top Achiever 491th/3500 - Yr 2022
From her younger days experience in Media Advertising Industry which emphasise on the importance of excellence services, Florence is now a realtor who is dedicated and service-oriented. It is one of her priorities to ensure that all of her clients’ interests are well taken care of. She understands the importance of maintaining good relationship with all her clients, and strongly believes in providing good consistent after-sales follow ups to ensure that her clients requirements are promptly met.
Florence specialises in all facets of the Real Estate business, whether it be navigating the way for first timers, trying to score that perfect distressed property, or providing help in customers’ property profile review and assets progression, she knows and experienced it all.
5 words you can count on Florence: Honest, Sincere, Committed, Passionate and Friendly :)
Credentials and Awards:
ERA Preeminent Group Top 63th/2200 Achiever - Nov 2017
ERA Million Dollar Club Achiever Award - Mar 2019
ERA Preeminent Group Top 13th/2300 Achiever - Sep 2019
ERA Top 49th/7500 Achiever - Sep 2019
ERA Preeminent Group Top 32nd/2300 Achiever - 3rd Quarter 2019
ERA ULWC & USWC Facilitator Of The Year 2019
ERA Preeminent Group Top 184th/2300 Achiever - Yr 2019
ERA Preeminent Group Top 7th/2300 Achiever - Nov 2020
ERA DIAMOND Top 25th/7800 Achiever - Nov 2020
ERA Preeminent Group Top 5th/2300 Achiever - Jan 2021
ERA DIAMOND Top 16th/7800 Achiever - Jan 2021
ERA Top Achiever 257th/8200 - Q1 2021
ERA Preeminent Group Top Achiever 61st/2500 - Q1 2021
ERA Preeminent Group Top Achiever 39th/2500 - May 2021
ERA Top Achiever 98th/8200 - May 2021
ERA Preeminent Group Top Achiever 39th/2500 - May 2021
ERA Top Achiever 45th/8300 - Q3 2021
ERA Top Achiever 286th/8300 - Yr 2021
ERA Preeminent Group Top Achiever 174th/3300 - Yr 2021
SEAA Salespersons Achievement 2022 - Gold Award
ERA Top 3 Project Achiever - The Florence Residences
ERA Top 20% Achiever Year 2022
ERA Preeminent Group Top Achiever 491th/3500 - Yr 2022
Transaction Statistics (past 2 years)
Recent new launch projects
10 Evelyn Road
Customer Reviews
Loke Tshee Mei (Landlord)
30-Jun-23
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Florence is a very friendly, charming and responsible agent. She helped us to find tenant fast. We will definitely engage her again and recommend her to our friends.
Dennis Low (Buyer)
30-Apr-23
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
We are very happy to have engaged Florence to guide and help us in finding our new house! Florence is always prompt in replies and ready to help us arrange viewings in the most convenient manner possible. She provides us her insights and expertise which help us make sound decisions. She even helped us secure a purchase price lower than what we proposed to her. She is also always present during viewings and inspections to keep a lookout for us, which is important to us who are inexperienced in this field. Florence also readily go beyond her duties to help us which we truly appreciate a lot! It is not easy to gain clients’ trust and assurance when we actually met Florence randomly by chance. We have nothing but praises for Florence :) We thank our lucky stars to have met Florence! We highly recommend her to anyone looking for a property agent.
Lee Jie Ying (Buyer)
21-Apr-23
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Florence has been very professional and patient as she guided us through the process of resale flat purchase. She was quick to understand our thoughts and offered us numerous valuable advice along the way. She also puts us at ease with her approachable and sweet personality. We really appreciate her help in getting our dream home.
Goh wei hao (Seller)
20-Mar-23
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Throughout the resale journey, Florence has been very attentive to our queries as a first time seller. She has also shared with us many useful advice whenever we met with dillemma. It is with her professionalism and efficient handling of the case that we were able to complete the deal within a very short period of time. We are very grateful for her time and effort and would definitely recommend her service to everyone around us.
Dennis Low (Seller)
14-Dec-22
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Florence is very responsible and sincere throughout the entire transaction. She even go the extra mile when dealing on our behalf. We appreciate her help and assistance very much! It was a really pleasant experience with Florence.
Tang Sung Him (Tenant)
20-Aug-22
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Florence is an amazing agent and has been very helpful to support my tenancy. She has demonstrated great professionalism, and is always prompt and thorough in her act. I will definitely engage Florence again in the future.
Seema (Buyer)
09-May-22
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Margaret Yap Lee Feng (Buyer)
20-Apr-22
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Agent is very helpful and dedicated in finding the buyer the right property according to their needs and wants. Also takes the time to listen to the buyer and bring the buyer round to look at property. Agent also gives value added service such as accompany to lawyer office etc.
Yeo Chin Kwang (Landlord)
11-Apr-22
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Florence Lai is very professional in carrying out her duties as an agent. She is patient and provide sound advice. She is able to find tenant promptly. During handling over to incoming tenant, she will inspect the apartment and help to tidy up, when necessary..doing more than what is expected of her. I feel comfortable working with her.
Kong Mei Yien (Buyer)
11-Apr-22
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Doreen Yeo (Buyer)
11-Aug-21
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Floernce was extremely patience and accommodating to our request. She is always keeping us updated about the progress of our home buying process. She is super friendly and a pleasure to have her with us to purchase for our home.
Irene Ng Soo Khim (Landlord)
06-Mar-21
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
1~She is able to understand my needs and requirements. 2~She did made an extra mile to provide her services when requested. 3~She is willingly to reliable & honest.
Eric Yeo (Landlord)
24-Jan-21
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Florence surprised me with her abilities to close deals fast. My condo apartment 2 rooms rental and 1 shop rental were closed extremely fast within 2-3 weeks upon engaging her services. During handling over room to tenant, she even help to offer hanging up the curtain. Her good nature and sincerity help to put at ease any tenant concern and thus trust can be established which is important in real estate industry. I wish Florence all the best in keeping up with her good work !
Bryan Tan (Landlord)
04-Jan-21
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
LEE (Buyer)
05-Dec-20
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Jason Yeo (Buyer)
31-Oct-20
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Florence is a very friendly and patient person to work with. She is very professional and will do her best to see to client's expectation and needs. I would definitely recommend Florence as your property consultant.
Jon Lee (Buyer)
24-Oct-20
1. Communication
2. Client Dedication
3. Value-added Services
4. Process Expertise
5. Market Knowledge
6. Reliability
7. Marketing Skills
8. Negotiation Skills
Florence provides excellent service and advice from start to finish of my unit’s sale. She brought quite a number of prospective buyers to view the unit and was able to market the unit well. I’d highly recommend her to others who are thinking of buying, selling or renting their units.
Yong Xiang Zhen (Tenant)
14-Aug-20
1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
We are lucky to meet Florence and engaged her service to help us to find a comfortable place to stay. She is very responsive and efficient in your work. She followed up thoroughly till handover. Truly amazed with her great service and cheerful personalities. Florence中介不厌其烦的为我们解答租房的问题和尽力寻找我们满意的房屋的样子让人感觉她对工作的passion和专业的工作能力 让我们感到很满意。
kenny chung (Seller)
02-Jan-20
1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
Florence has shown her professionalism in assisting us in our asset progression journey. She gave us a piece of mind knowing that she would take charge of the whole hdb selling process. Our flat was sold above valuation with her excellent negotiation skills. She has also shown great patience in helping us to source for our next dream home! Truly a trustworthy, diligent, committed and friendly property advisor that I will recommend to others.
Doris Goh (Landlord)
11-Apr-19
1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
Jeffrey Leu (Buyer)
08-Mar-19
1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
Jimmy Lee Cheng Tiong (Buyer)
15-Oct-18
1. Overall satisfaction
2. Industry knowledge
3. Effort in sourcing and selling
4. Follow-up service
5. Beyond call-duty actions
Florence Lai is good & passionate in her property consultant profession. She make sure that her customers like the result of the house. I appreciate Florence for your hard work as a property consultant. Rgds, Jimmy Lee, Event Service Planner
Samy Kannu Anbarasan (Seller)
17-Dec-17
Awards Received (11)
TOP 20% ACHIEVERS
Annual 2022
SERVICE ELITE AWARD
Annual 2021
TOP 300 ACHIEVERS
Annual 2021
ERA ASIA PACIFIC ELITE AWARD
Annual 2021
TOP 50 ACHIEVERS
Q3 2021
TOP 100 ACHIEVERS
May 2021
TOP 300 ACHIEVERS
Q1 2021
TOP 50 ACHIEVERS
Jan 2021
TOP 50 ACHIEVERS
Nov 2020
TOP 50 ACHIEVERS
Sep 2019
ERA MILLION DOLLAR CLUB
Mar 2019
Contact Agent
Language Spoken
- English
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